One of the knocks on dashboards is that they give you some good information on what is or what was, but don't help you know what to do. In a sales organization, 'what to do' generally means pipeline management. A typical pipeline tab might look something like:
Nice and clean, right? Some good spot info along the top. The stacked bar chart is a nice histogram of your possible future revenue. Finally, some detail info at the bottom. The end user can click around, filter down to their territory, and see some good info. They are practicing 'data discovery' just like we want them to.
You sit back, proud of yourself, thinking, "You recognize the skills, so I don't want nobody calling me son or kid or sport or nothing like that." But there's some next level stuff going on
slick, and I need to tell you something about all your skills. As of right now, they mean precisely...
zilch.
The next level is to help your users get to actionable info and give them a reason to come back as often as possible. In this case, one click to show the opportunities that are close to close. For this, 'close to close' is defined as an opportunity that has an anticipated close date that is less than 30 days from today.